Website Development & Web Hosting
What is web hosting?
Types of web hosting: Unix/Linux & Windows OS
Web hosting packages
Web design
Web development
Step‐by‐step guide to building a website in Wordpress
What is Payment Gateway
Installing Woo Commerce, Woo Commerce Pages
Products, Product Categories & Images
Woo Commerce Settings & Shop Page Layouts
Shop Page Shortcodes & Woo Commerce Widgets etc.
Web analytics terminology, concepts and models
Account set‐up
Goal configuration and funnels
Audience
Traffic sources
Campaigns and testing
Scheduling and delivery
Bounce rates
Site speed and search
Events and conversions
Data analysis
Dashboards
Analytics and reporting (real‐time, competitive intelligence, Google‐specific, social media)
Legal aspects
Search Engine Optimization
Key SEO concepts, terminology and techniques
Search results, positioning and benefits
Site audits
The mechanics of search
On‐page optimization
SEO processes, site maps and Google search console
Customer insights
Analysis and review
Keyword research, competition and selection
Content updates and layout
Meta tags
Off‐page optimization
Inbound links and link‐building
Ranking
PPC terminology, concepts and techniques
Keyword research and selection
Writing successful ad copy
Developing campaigns
Creating account strategy and managing accounts
Landing page requirements
How to test and adjust your campaigns
Budgets and bidding
Display networks
Reporting
Conversion tracking and metrics
Tools and other networks
Digital display terminology, concepts and techniques
Ad formats, features and frequencies
Developing campaigns
Targeting, testing, budgets and bidding
Campaign optimization
Reporting
E‐mail marketing terminology, concepts, techniques and key metrics
Campaign design
Market segmentation
Online and offline data capture
E‐mail design
Legal requirements
User behaviour and characteristics
E‐mail structure, delivery and systems
Filtering
Scheduling
Measurement
Split testing
Social media marketing terminology, concepts and techniques
Developing your strategy, plan and goals
Campaign design and execution
Facebook, google, Twitter, LinkedIn, YouTube, WhatsApp, Instagram, Snapchat and Pinterest
Blogging and native content creation and placement
Inbound marketing
Social listening and content scheduling tools
Programmatic media buying
Monitoring, evaluation and corrective actions
Mobile marketing terminology, concepts and techniques
Mobile marketing trends
Designing a mobile strategy, plans and goals
Mobile sites, apps, games marketing, advertising, messaging and video
M‐commerce
WhatsApp marketing
Mobile strategy monitoring, evaluation and corrective actions
e-Commerce and Online Advertising
Introduction
Key terms and concepts
Online advertising objectives
The key differentiator
Types of display adverts
Payment models for display advertising
Getting your ads online
Targeting and optimising
Tracking
Step‐by‐step guide to online advertising
The future of online advertising
Advantages and challenges
Summary
Management and leadership success and failure factors
Difference between referral and affiliate marketing
Merchant
Affiliate
Network
Types of Affiliate Websites
Web design and development
Capturing visitor credentials
Integrating social plugins
Integrating third party tools
Developing plugins, add‐ons, apps and widgets
Locating and signing up with Affiliate networks
Implementing outbound tracking links
Driving traffic to the website
Distributing plugins, add‐ons, apps & widgets
Selling prominent ad spaces
What is ecommerce?
Top ecommerce websites around the world & it's scenario in India
Difference between E‐Commerce software and Shopping Cart software
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woocommerce and setting up an ecommerce store on WordPress
Affiliate Marketing by promoting products which looks like an ecommerce store.
Case studies on ecommerce websites
How to do Google Product Listing Ads (PLA) for ecommerce websites.
How to do SEO for an ecommerce website.
Online Reputation Management
What is online reputation management?
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by Step guide to overcome negative online reputation
Best examples of online reputation management
What is adsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on your blog
Creating blogs with our FREE theme
How to Work as Freelancer
Why be a freelancer
Choose your customers
Right place right time
Importance of a contract
Choose the right business
Different ways to go to market
Reputation
Promotion
Organize and connect
Sell and promote
Patience and choosing your industry