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Digital Marketing Foundation Course

The aim of the course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client‐ side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e‐commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.

Course Instructor: Ajay Aggarwal

FREE

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Course Overview

Program Structure  
Each module will be taught using practical case studies in order to ground all theoretical
learning in real‐life industry examples. The tutor will deliver core demonstrations of relevant
digital tools.

Career Progression Opportunities  
Participants who complete the course will be able to pursue opportunities in managing
digital marketing and sales campaigns within client‐side marketing organisations, manage
large volume ecommerce sites, create and manage digital campaigns within an agency
environment, and develop careers in online PR. They will have an expert understanding of
how to develop and rollout digital and social media strategies within organisations of all
sizes that are aligned with corporate objectives.  

Program Highlights
 100% Guarantee Job with reputed local
and multinational companies
 Available Scholarships
 Certification Preparation
 LIVE Project Tracking through Time
Tracking &  Screen Monitoring  Software  
 Boost your salary
 Handle campaignsindependently
 Study with an industry recognized
curriculum
 Learn through 80% of Practical work
 Work on live projects from day one

After Successful Completion of Program:   
 You can work as a FREELANCER for clients around the
Globe.   
 You can apply for the job with any company who are
interested in Digital Marketing or planning for the same; OR  
 You can run your own company (Office Space or Online)

Schedule of Classes

Course Curriculum

14 Subjects

Website Development & Web Hosting

What is web hosting?

Types of web hosting: Unix/Linux & Windows OS

Web hosting packages

Web design

Web development

Step‐by‐step guide to building a website in Wordpress

What is Payment Gateway

Installing Woo Commerce, Woo Commerce Pages

Products, Product Categories & Images

Woo Commerce Settings & Shop Page Layouts

Shop Page Shortcodes & Woo Commerce Widgets etc.

Web Analytics

Web analytics terminology, concepts and models

Account set‐up

Goal configuration and funnels

Audience

Traffic sources

Campaigns and testing

Scheduling and delivery

Bounce rates

Site speed and search

Events and conversions

Data analysis

Dashboards

Analytics and reporting (real‐time, competitive intelligence, Google‐specific, social media)

Legal aspects

Search Engine Optimization

Key SEO concepts, terminology and techniques

Search results, positioning and benefits

Site audits

The mechanics of search

On‐page optimization

SEO processes, site maps and Google search console

Customer insights

Analysis and review

Keyword research, competition and selection

Content updates and layout

Meta tags

Off‐page optimization

Inbound links and link‐building

Ranking

Pay per Click Marketing

PPC terminology, concepts and techniques

Keyword research and selection

Writing successful ad copy

Developing campaigns

Creating account strategy and managing accounts

Landing page requirements

How to test and adjust your campaigns

Budgets and bidding

Display networks

Reporting

Conversion tracking and metrics

Tools and other networks

Display Advertising

Digital display terminology, concepts and techniques

Ad formats, features and frequencies

Developing campaigns

Targeting, testing, budgets and bidding

Campaign optimization

Reporting

Email Marketing

E‐mail marketing terminology, concepts, techniques and key metrics

Campaign design

Market segmentation

Online and offline data capture

E‐mail design

Legal requirements

User behaviour and characteristics

E‐mail structure, delivery and systems

Filtering

Scheduling

Measurement

Split testing

Social Media Marketing

Social media marketing terminology, concepts and techniques

Developing your strategy, plan and goals

Campaign design and execution

Facebook, google, Twitter, LinkedIn, YouTube, WhatsApp, Instagram, Snapchat and Pinterest

Blogging and native content creation and placement

Inbound marketing

Social listening and content scheduling tools

Programmatic media buying

Monitoring, evaluation and corrective actions

Mobile Marketing

Mobile marketing terminology, concepts and techniques

Mobile marketing trends

Designing a mobile strategy, plans and goals

Mobile sites, apps, games marketing, advertising, messaging and video

M‐commerce

WhatsApp marketing

Mobile strategy monitoring, evaluation and corrective actions

e-Commerce and Online Advertising

Introduction

Key terms and concepts

Online advertising objectives

The key differentiator

Types of display adverts

Payment models for display advertising

Getting your ads online

Targeting and optimising

Tracking

Step‐by‐step guide to online advertising

The future of online advertising

Advantages and challenges

Summary

Management and leadership success and failure factors

Affiliate Marketing

Difference between referral and affiliate marketing

Merchant

Affiliate

Network

Types of Affiliate Websites

Web design and development

Capturing visitor credentials

Integrating social plugins

Integrating third party tools

Developing plugins, add‐ons, apps and widgets

Locating and signing up with Affiliate networks

Implementing outbound tracking links

Driving traffic to the website

Distributing plugins, add‐ons, apps & widgets

Selling prominent ad spaces

E-Commerce Marketing

What is ecommerce?

Top ecommerce websites around the world & it's scenario in India

Difference between E‐Commerce software and Shopping Cart software

Payment Gateways, Merchant Accounts & Logistics for physical goods.

Integrating Woocommerce and setting up an ecommerce store on WordPress

Affiliate Marketing by promoting products which looks like an ecommerce store.

Case studies on ecommerce websites

How to do Google Product Listing Ads (PLA) for ecommerce websites.

How to do SEO for an ecommerce website.

Online Reputation Management

What is online reputation management?

Why online reputation management is need of hour

Understanding ORM scenario

How to deal with criticism online

10 Online reputation management Commandments

15 ways to create positive brand image online

Understanding tools for monitoring online reputation

Step by Step guide to overcome negative online reputation

Best examples of online reputation management

Adsense & Blogging

What is adsense?

How to get approved for adsense?

Cool trick to get adsense approval by Google

Using your adsense account interface

Placing ads on your blog

Creating blogs with our FREE theme

How to Work as Freelancer

Why be a freelancer

Choose your customers

Right place right time

Importance of a contract

Choose the right business

Different ways to go to market

Reputation

Promotion

Organize and connect

Sell and promote

Patience and choosing your industry

Course Instructor

tutor image

Ajay Aggarwal

15 Courses   •   2 Students